The Importance of Upselling for Vacation Rental Managers
May 15, 2023
Upselling is the practice of offering guests additional services or amenities beyond their initial booking. For vacation rental managers, upselling can be a valuable tool for boosting revenue and improving guest satisfaction.
In 2023, the vacation rental industry is more competitive than ever before. With a growing number of properties available on booking platforms, it's important for managers to find ways to stand out from the crowd. Upselling can help managers differentiate their properties and create a more memorable experience for guests.
One of the biggest benefits of upselling is the potential for increased revenue. By offering additional services, managers can increase the total value of each booking and generate more income. This can be particularly beneficial during peak season when demand is high, and rates are at their highest.
In addition to financial benefits, upselling can also improve guest satisfaction. By offering additional services, managers can enhance the guest experience and create a more personalized stay. This can lead to higher guest ratings, more positive reviews, and an increased likelihood of repeat bookings.
So, what kind of upsells can vacation rental managers offer? There are a variety of options, depending on the property and location. Some popular upsells include:
1. Concierge services - offering recommendations and bookings for local activities, tours, and experiences
Offering concierge services is a popular upsell for vacation rental managers, as it allows guests to make the most of their stay by experiencing all the area has to offer.
As a vacation rental manager, you likely have a wealth of knowledge about the local area, including popular attractions, dining options, and activities. By offering concierge services, you can leverage this knowledge to provide guests with personalized recommendations and bookings for local activities, tours, and experiences.
For example, if your rental property is located near a popular theme park or tourist destination, you could offer package deals that include tickets and transportation to and from the park. Alternatively, you could offer recommendations for local restaurants or arrange for a private chef to come and prepare meals for your guests.
By providing these types of services, you can enhance the guest experience and create a more personalized stay. Guests will appreciate the convenience of having their activities planned and booked in advance, and they will likely have a more enjoyable vacation as a result.
Furthermore, by offering concierge services, you can differentiate your property from others on the market and create a unique selling point. This can be particularly beneficial during peak season when demand is high, and guests have many options to choose from.
Overall, offering concierge services is a great way for vacation rental managers to upsell and improve the guest experience. By leveraging your local knowledge and providing personalized recommendations and bookings, you can increase revenue, improve guest satisfaction, and stand out from the competition.
2. Transportation services - providing airport transfers or car rentals for guests
Offering transportation services as an upsell can be a great way for vacation rental managers to add convenience and value to their guests' stays. Providing airport transfers or car rentals can make travel easier for guests, especially those who are unfamiliar with the area.
By partnering with local transportation companies, managers can offer guests a variety of options, from private car services to rental cars. This can be particularly beneficial for guests who are flying into a new destination and don't want to navigate public transportation or rent a car themselves.
Providing airport transfers can also create a stress-free arrival experience for guests, as they won't have to worry about finding transportation to the rental property. This can set the tone for a positive guest experience from the very beginning of their stay.
Offering car rentals can also be a popular upsell, especially for guests who want to explore the surrounding area during their stay. By providing the convenience of a rental car, guests can easily explore nearby attractions, go on day trips, or run errands without having to rely on public transportation or ride-sharing services.
In addition to the convenience factor, offering transportation services as an upsell can also be a way for vacation rental managers to generate additional revenue. Managers can negotiate discounted rates with transportation companies and then offer these services at a markup to guests, creating a new revenue stream.
Overall, providing transportation services as an upsell can be a win-win for both vacation rental managers and guests. By offering convenient and hassle-free transportation options, managers can enhance the guest experience and generate additional revenue.
3. Food and beverage packages - offering pre-stocked kitchens or catering services
This upsell is especially popular for properties in locations where guests may not have easy access to grocery stores or restaurants, or for those who simply want the convenience of having food and drinks readily available upon arrival.
Pre-stocking a kitchen can involve providing guests with basic essentials such as coffee, tea, milk, bread, and eggs. Managers can also offer customized packages that include specialty foods or drinks that cater to specific dietary restrictions or preferences.
For those who don't want to cook, catering services can be an attractive option. Vacation rental managers can partner with local restaurants or caterers to offer guests a range of dining options, from casual meals to formal dinners. This can be a great way to showcase local cuisine and give guests a taste of the surrounding area.
Offering food and beverage packages as an upsell not only provides convenience for guests, but it can also generate additional revenue for vacation rental managers. This upsell can be especially lucrative for properties with high-end kitchens and dining areas, as it can attract guests who want to entertain during their stay.
By providing guests with the option to purchase food and beverage packages, vacation rental managers can offer a more comprehensive vacation experience that goes beyond the standard booking. This can lead to higher guest satisfaction, more positive reviews, and ultimately, more repeat bookings.
4. Housekeeping services - providing additional cleanings or maid services during the stay
Upselling housekeeping services is a great way for vacation rental managers to provide additional value to guests who may want to fully relax and enjoy their vacation without worrying about cleaning up after themselves. Offering additional cleaning or maid services during a guest's stay can also help managers maintain the quality of the property and ensure that guests have a pleasant and comfortable stay.
For instance, a manager could offer mid-stay housekeeping services to refresh the property and make sure everything is clean and tidy. This could include cleaning the bathrooms, vacuuming, changing the linens, and restocking any necessary supplies. Some managers might also offer daily maid service, which would involve daily cleaning, making beds, and providing fresh towels and amenities.
Another option for housekeeping upsells is a pre-arrival deep cleaning service. This would involve a thorough cleaning of the property before the guest arrives, ensuring that everything is in pristine condition. This could be particularly appealing to guests who are concerned about cleanliness, or who may be traveling with family or friends and want to make sure everything is perfect for their stay.
By upselling housekeeping services, managers can increase revenue while also providing a more convenient and enjoyable experience for their guests. It's important to make sure that guests are aware of these additional services and their associated costs during the booking process so that they can make an informed decision about whether to add them to their reservation.
5. Equipment rentals - offering equipment such as bicycles, kayaks, or ski gear for rent
Equipment rentals can be a great way for vacation rental managers to upsell their guests and enhance their vacation experience. Offering equipment rentals such as bicycles, kayaks, or ski gear can be especially appealing to guests who are looking for outdoor activities.
By providing equipment rentals, managers can save guests the hassle and expense of having to purchase or transport their own equipment. This can be particularly attractive to guests who are traveling from out of town and may not have the means to bring their own equipment with them.
For example, guests staying at a beachfront property may be interested in renting surfboards, paddleboards, or snorkeling gear. Guests staying at a property near a ski resort may be interested in renting skis, snowboards, or snowshoes. By offering these types of rentals, managers can help guests make the most of their vacation and create a more memorable experience.
Additionally, equipment rentals can be a lucrative upsell opportunity for managers. By charging a rental fee, managers can generate additional revenue and increase the value of each booking. This can be especially beneficial during peak season when demand is high and rates are at their highest.
Overall, offering equipment rentals can be a win-win for both vacation rental managers and guests. Managers can generate more revenue and enhance the guest experience, while guests can enjoy a more convenient and enjoyable vacation.
6. Early check-in or late check-out - allowing guests to arrive earlier or stay later than the standard check-in/check-out times
Offering early check-in or late check-out is another popular upsell option that can enhance the guest experience and improve satisfaction. Many guests appreciate the flexibility of being able to check-in earlier or check-out later than the standard times, especially if they have a late flight or an early arrival.
By offering early check-in or late check-out, vacation rental managers can show that they value their guests' time and are willing to accommodate their needs. This can create a more positive guest experience, leading to higher guest ratings and more positive reviews.
However, it's important for managers to be clear about the terms and availability of early check-in or late check-out. They should communicate the additional fees, if any, and ensure that the cleaning and maintenance schedules of the property can accommodate the request. Additionally, managers should set clear guidelines and expectations for guests, such as how early they can check-in or how late they can check-out.
Overall, offering early check-in or late check-out can be a simple and effective way to improve the guest experience and generate additional revenue for vacation rental managers.
By offering these types of services, managers can enhance the guest experience and create a more comprehensive vacation package.
Overall, upselling is a valuable tool for vacation rental managers in 2023. By offering additional services and amenities, managers can increase revenue, improve guest satisfaction, and stand out from the competition. When done correctly, upselling can be a win-win for both managers and guests and help property managers secure long-time customers.
Ready to start offering upsells and boosting your vacation rental revenue?
Book a demo with DACK, the powerful guest experience platform that can personalize your guests' journey and automate your ancillary revenue. With our advanced upsell tools, you can optimize your brand for modern digital travelers and stay ahead of the competition. Schedule your demo today and learn how DACK can help you achieve your business goals